Persona

Carlos Trancoso

‘Persona’ is part of the experimental project ‘Rise of trivial’. The term ‘Persona’ is used in digital marketing to describe a fictional character who represents an ideal customer. It is also, in the conception of classical philosophy, an archetype, that is, an idea as an original model of something existing. These portraits (in the form of three-dimensional busts) represent a Platonic conception of the web: although we don't see it, we accept its existence. Thus, in the course of our days and our routines, there are margins between worlds that are constantly redrawn and updated. The boundary between our personal experience and the global world is a field of freedom, but also a battlefield where the fundamental themes of societies mix with our personal fears and desires. This exhibition is situated on the boundary between the physical and the virtual, between the rational and the sensorial, between the human and the non-human. It is an experience that places us in this strange but at the same time familiar space: the margin.